launching a brand on instagram
That’s more than double the opportunity.” And Neil is SO right. They also used their Instagram account to upload a series of pictures and spell out an ominous message. This way you can keep trying new tags and continuously improve your hashtag strategy over time. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! I started Short of Height, a brand new lifestyle blog and I wanted to get more exposure for it. "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. Be Active to Build a Brand on Instagram. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. This is because hashtags are big on Instagram, very big. If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. 6. Here it doesn’t matter if the colour scheme isn’t the same on Twitter or Facebook, but don’t make the mistake of making it way too varied on the one platform that relies wholly (pretty much) on imagery. Every iconic brand has an origin story. Consider Using Canva to Create Images. Again, it’s about building consistency and it will keep people returning. Branding your launch is almost like creating a campaign; it becomes recognizable for your audience and displays intention and professionalism. After you know why you made the account in the first place and who you want to reach, you then can decide on how you want to present yourself to the users and accomplish your strategic goals. Go and explicitly ask for the engagement you’re aiming for on Instagram. You're going to need lots of quality content that reflects your brand. This means using the same editing style or filters and using an established color palette for instance. But how do you get the best possible launch? When it comes to any brand you must keep things simple as to not confuse your followers/customers. This uniformity in your voice will facilitate loyalty among your followers and just keep your brand on track. INSIDER TIP: Take a page from Glossier’s book. We see you. What kind of content do they react best to on your other channels? If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. The app is an amazing tool for cultivating a highly engaged community around your business. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. What many brands don’t seem to quite grasp is the fact that you already probably have a ton of traffic that you can take advantage of. Boosting traffic, and engaging, will all come naturally as you work hard at launch. Beyond comments, anything you can do to show off the human side of your brand through your Instagram content is a major plus. 5. This is a bit of a doozy. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Instagram allows you 150 characters in your description. Do this first That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. A few years ago, I decided to take Instagram more seriously. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Set Your Objectives & Know Your Audience. When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. We’ll be bringing…” Instagram was initially made to connect with people around the world, so connect. If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. We know, launching a brand on Instagram is tough. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. Especially when it comes to Instagram! Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. We recommend converting to a business account for a few reasons. 10 Steps to Launch Your Brand on Instagram – Part 1 1. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. It’s exciting! Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. Great, link out to your Instagram from there. and your Instagram performance. Perform marketing research on your target audience. You can even preview how your feed would look like with a particular post prior to posting it. Let them spark ideas! Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. Fashion brands on Instagram. Use hashtags. According to this Statista study, 96% of beauty brands are using Instagram. There are so many different kinds of posts you can make on Instagram now. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! Instagram is particularly powerful for growing and scaling your personal brand. You’ll just do it. If you know that your audience likes content about the latest movies for example, and it blows up for you on Twitter, ensure that your Instagram does the same thing as part of its content mix. Story idea #6: Launch a new collection. First things first, you need to know why your brand is on Instagram. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to launch your brand perfectly (pretty much) on Instagram. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Have a Teaser Campaign . When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. And now let’s get to one of the fun parts: content creation! Then introduce yourself, get involved in their conversations, and like as much as possible, without coming across as creeps. Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. In this article you'll discover five brands tapping into the power of Instagram influencers. Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose. The only way to do this is to be active. You just need to get users to follow you. Grab my Instagram Strategy Guide here. It will make a huge difference for branding. We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. To brand your Instagram, you need a community. How to launch a brand on Instagram Learn about your demographic. But if there is nothing worth coming back for, you’re going to lose out. Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. Lastly, participate in trending hashtags! Instagram, with its celebration of breathtaking imagery and self-expression, seems custom-made for the beauty world — especially today’s discerning Millennial and Gen Z shoppers. Or, launch a scavenger hunt in your store and challenge fans to find certain items. Drive all traffic to your Instagram account. A Great Bio: Stick To The Point. The platform loves it, the community adores them and uses hashtags at almost every available opportunity. But if we are “just” linking, a landing page with a form and an incentive (like an extra, free download or something) will work just perfect. If the majority of your posts use the same colour scheme, for example, it means that you will hit the right note with an audience that depends on that look when they arrive. A brand spanking new podcast coming your way!!! The benefits of creating a hashtag are twofold. A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. Start off by choosing your profile picture. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. Working against upstarts are … It’s become a prime place for brands to show off their personalities and promote their products to the world. We’re listening to you. We stand in solidarity with our Black…” This will act as your base and determines what kind of stories you will be sharing on the account. There is absolutely no reason for trying to get people to visit your Instagram feed unless it is truly spectacular from the outset. If you meet their criteria, they will take an interest in you, and contact you via the platform. Instead of describing how some brands tease product launches, here are a few examples. For easy access, invent a branded hashtag for your product. For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. 3. But before you can get to planning your photoshoots, you first need to plan your overall content strategy. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. This means using the same editing style or filters and using an established color palette for instance. Pre-launch, spend a few weeks tagging and following influential people that you would love to have on your side. Especially if your basis is that of a blogger, capturing email addresses is key! First, you get granted access to Instagram Insights where you can learn more about your followers and your Instagram performance. They will also appreciate a consistent voice, especially so, if you have a number of contributors. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! The bio is a brand’s way to say, “hey, this is what we’re about, and here’s how you can contact us.” While you want to fill in your followers why they should follow you, simplicity is key. Secret tip Before you go forward with your hashtag though, check out the field and make sure that it hasn’t been used for another purpose beforehand! To give them a chance to meet the “real” you. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. We call it a trial, you’ll call it a game changer. Don’t count on launching a viral piece of content that will make or break your brand’s social success. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. Stories represent a clear priority for Instagram right now. Your tone of voice is essential in ensuring that people enjoy your posts. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. It allows you to connect with followers on a deeper level. These people are the types that would do you a huge favour if they send traffic your way from their Instagram. This will encourage users to participate and use the tag when they post images that relate to it. There are many lead generation tools you can use on your website to take the traffic and make an unknown visitor into a known contact. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. Include calls-to-action in your captions. Others are into portraying more of a branded lifestyle in their feed. Create a Gifting Program. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. In this little guide we’re going to lay out our step-by-step plan for … Instagram is a cinch to get started on but a bit of a hard nut to truly crack. The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. Preppr can help you out in fine-tuning your hashtag strategy as well. If we’re going to focus on one piece of advice here above all else, it’s to make the feed amazing at the outset. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. In the beginning, when your brand is just focused on Instagram, really take the time to … Working with a platform means you can avoid much of the outreach needed to connect with brands on Instagram. Keep working and planning in advance as you go along. If your brand isn’t yet marketing on Instagram, now is a good time to start. Building a brand means generating unique and interesting content. If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. And yet, it’s downright horrifying. Have you considered reaching out to influencers? Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. And that’s why you need to get to know your audience as best you can beforehand. Instagram is useful for brands. When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. Commonly, brands tend to use their logo here, but you can also try something different. If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. Partnering with influencers increases reach, brand awareness and revenue. There is so much opportunity to build a brand on Instagram and go from being a small business or start-up to a well known, ‘Instagram famous’ brand. If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they've come. 2. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. What gave you the first inkling of inspiration to launch your label? Stick to your brand, and get creative. But if the paint is still new, consider the name of your brand’s Instagram account very carefully. Create a Clear Profile. If they want garish and fun, drag that feeling out with every image. ... Instagram risk. What do we know about them? What do we know about them? Want to learn how to build a brand on Instagram … and keep it thriving? Launching an Instagram account isn’t a quick process. And a good one too. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. Just as with images, your captions need to have that singular, consistent style as you build up after launch. Also it’s hard to start from scratch and that’s why we’re sharing these 10 steps to follow when you’re ready to launch your own brand on Instagram! Your look is what people will pay attention to. Clothing brand Lazy Oaf has just one shop in London, but over 500,000 followers around the world on Instagram. 7 Tips to Launch Your Business on Instagram 1. Maybe even a small tripwire offer could do the trick, this is where you get the new visitor to get just a taste of your product, but for a nominal amount in cash (very cheap). Everything You Need To Know About Posting A YouTube Video On Instagram, Why and how to launch your business on Instagram: 5 tips for 2021, Instagram Reels: The Inside Scoop on TikTok’s Younger, Distant Sibling . There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. A lthough over a billion use Instagram a month — hello, that’s one in every eight people on the planet — it’s never too late to launch your brand on the platform. Make your presence known to the marketplace and world with a brand launch video. Among our most pressing Instagram tips for brands, this is a big one for your content strategy. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? Mysterious teaser campaigns are among the top product launch tactics for building hype and suspense on social media. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … In 2017, 90% of Instagram’s users were under age 35, a.k.a. You can add a phone number, your physical address and an email address. If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. Want metrics that help you launch even more effectively. Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. Beauty brands couldn’t agree more. 41.5k Likes, 448 Comments - Malika (@malika) on Instagram: “Exciting news! Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Opt for the name of your business or a very recognizable tagline like Nike’s #JustDoIt or KitKat’s #HaveABreak. And make the images themselves kind of similar in tone. It gives your company the opportunity to explore new markets. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? Hit up your other social media accounts and link out to your brand spanking new Instagram, it will immediately create a siphon of traffic that should help to launch your Instagram much more effectively. Warning: You may get extreme wanderlust and a desire to start a Fashion brand after reading! Allowing you to take the relationship from ”just casual” to “a paying client”. That's apart of your brand. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of (or seen for sale IRL anywhere) called Paris 99. So find your purpose and set your objectives! Canva is a solo-entrepreneur’s dream come true, Illman says. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. Look at the Big Picture of Your Brand . Keep working and planning in advance as you go along. Millennials, who are renowned for their “now, now, now” culture. The consistency in the visuals should also spill over in your captions as well. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. Now, you’re probably thinking, “I’m ready to launch, what’s next”? We’re listening to you. We stand in solidarity with our Black…” Instagram is one of the most exciting and hottest social media platforms. How to Grow a Fashion Brand on Instagram . It makes your brand seem more legitimate, and chances are that your audience will take your launch more seriously if it appears cohesive and well thought-through. 5. We know that. I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. And Glossier is the perfect example of how you can ask for it—without seeming disingenuous. 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. We’re launching a brand new show called #SidebySide on Facebook! Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Your first post on Instagram should give your followers some background into your business and how it can help solve their problem(s). Instagram Stories is aiming to revolutionize the way brands share their content, product launches and updates with consumers. The more you engage, the more successful the launch. 2. The best way to build your personal brand is to give people a look into your life. Instagram allows you 150 characters in your description. The Facebook 20-percent text rule also holds true on Instagram. Include the Instagram community in beta testing. Each of the platforms has businesses as clients who are actively seeking influencers. Next is your website. Pre-launch, if you’re savvy enough with those metrics, you can glean a whole lot of info that makes the launch a little more accessible. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. When you’re busy planning your content, also ensure that all your visuals are consistent as well. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. You should definitely set aside some time for yourself or your team to think hard about where you would like users to end up. Next, you can also create your own branded hashtag. What more can you ask for? Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. You can choose to post a video or an image. Like almost all things marketing related, there is no ‘one size fits all’-strategy. On top of that, it simply makes it easier for customers to connect with you. Think about the name of your account. That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Your imagery on Instagram 1 amazing images you ’ ve already got going on certain items hashtag for your or! No reason for trying to get discovered and give new people the opportunity to stumble upon brand... 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